Blog
Our stories of design and business
Sometimes just speaking of projects can't communicate all of the experience we would like to share so we write stories that we learned from, and hopefully will help you.

When Should a Startup Invest in UX Design?
Too early and it’s wasted. Too late and it’s expensive to fix. Here’s how to know when the right time to invest in UX actually is.
Emir Dupovac
13.04.2026

Why Most Startup Websites Are Built Backwards
Most startup websites start with design and end with disappointment. The order you build in matters more than you think.
Emir Dupovac
13.04.2026

What Bad UX Is Actually Costing Your Startup
Bad UX doesn’t just frustrate users. It quietly drains revenue, kills retention, and pushes investors away. Here’s the real cost.
Emir Dupovac
13.04.2026

Why Your Startup Website Is Losing You Clients (And You Don't Know It)
Your website might look decent. That doesn’t mean it’s working. Here’s what founders miss when they think about design.
Emir Dupovac
13.04.2026